{"id":273,"date":"2026-09-25T08:29:48","date_gmt":"2026-09-25T08:29:48","guid":{"rendered":"https:\/\/xn--ira-0ma.fr\/?page_id=273"},"modified":"2026-09-25T08:29:48","modified_gmt":"2026-09-25T08:29:48","slug":"pure-flow","status":"publish","type":"page","link":"https:\/\/xn--ira-0ma.fr\/index.php\/pure-flow\/","title":{"rendered":"Pure Flow"},"content":{"rendered":"\n
\n\n

\n HYDRAPUR
BOTTLE\n <\/h1>\n\n
\n UX design & strat\u00e9gie digitale\n <\/div>\n\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
\n\n
\n Le projet\n <\/div>\n\n
\n Imaginer l\u2019exp\u00e9rience digitale d\u2019une bouteille filtrante pens\u00e9e pour l\u2019aventure.\n <\/div>\n\n

\n HydraPur Bottle est un projet d\u00e9velopp\u00e9 autour d\u2019une bouteille\n filtrante r\u00e9utilisable destin\u00e9e aux activit\u00e9s outdoor.\n Le travail a consist\u00e9 \u00e0 d\u00e9finir son utilisateur, comprendre son\n parcours et structurer l\u2019exp\u00e9rience digitale autour du produit.\n <\/p>\n\n<\/div>\n\n\n\n

\n\n \n
\n 01<\/span>\n\n
\n Persona\n <\/div>\n\n
\n Construction d\u2019un persona permettant d\u2019identifier les usages,\n motivations, frustrations et attentes de la cible autour\n d\u2019une pratique r\u00e9guli\u00e8re de la randonn\u00e9e.\n <\/div>\n <\/div>\n\n\n \n
\n 02<\/span>\n\n
\n Parcours utilisateur\n <\/div>\n\n
\n Conception du customer journey, de la d\u00e9couverte et\n l\u2019installation du produit jusqu\u2019\u00e0 son utilisation en situation\n r\u00e9elle et \u00e0 l\u2019engagement de l\u2019utilisateur apr\u00e8s l\u2019exp\u00e9rience.\n <\/div>\n <\/div>\n\n\n \n
\n 03<\/span>\n\n
\n Architecture de l\u2019information\n <\/div>\n\n
\n Structuration de l\u2019information du futur site : hi\u00e9rarchisation\n des contenus, organisation de la navigation et d\u00e9veloppement\n de l\u2019arborescence autour du produit et de son fonctionnement.\n <\/div>\n <\/div>\n\n\n \n
\n 04<\/span>\n\n
\n Exp\u00e9rience produit\n <\/div>\n\n
\n R\u00e9flexion sur la mani\u00e8re de pr\u00e9senter le produit, ses usages,\n sa technologie de filtration et les informations n\u00e9cessaires\n pour accompagner l\u2019utilisateur avant et apr\u00e8s l\u2019achat.\n <\/div>\n <\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

HYDRAPURBOTTLE UX design & strat\u00e9gie digitale Le projet Imaginer l\u2019exp\u00e9rience digitale d\u2019une bouteille filtrante pens\u00e9e pour l\u2019aventure. HydraPur Bottle est un projet d\u00e9velopp\u00e9 autour d\u2019une bouteille filtrante r\u00e9utilisable destin\u00e9e aux activit\u00e9s outdoor. Le travail a consist\u00e9 \u00e0 d\u00e9finir son utilisateur, comprendre son parcours et structurer l\u2019exp\u00e9rience digitale autour du produit. 01 Persona Construction d\u2019un persona…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-273","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/pages\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/comments?post=273"}],"version-history":[{"count":1,"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/pages\/273\/revisions"}],"predecessor-version":[{"id":279,"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/pages\/273\/revisions\/279"}],"wp:attachment":[{"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/media?parent=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}