{"id":309,"date":"2026-09-25T09:37:18","date_gmt":"2026-09-25T09:37:18","guid":{"rendered":"https:\/\/xn--ira-0ma.fr\/?page_id=309"},"modified":"2026-09-25T09:41:48","modified_gmt":"2026-09-25T09:41:48","slug":"tinderxduolingo","status":"publish","type":"page","link":"https:\/\/xn--ira-0ma.fr\/index.php\/tinderxduolingo\/","title":{"rendered":"TinderXDuolingo"},"content":{"rendered":"\n
\n\n

\n TINDER \u00d7
DUOLINGO\n <\/h1>\n\n
\n Strat\u00e9gie cr\u00e9ative & concept de partenariat
\n Projet individuel\n <\/div>\n\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
\n\n

\n LE CONTEXTE\n <\/p>\n\n

\n Repenser la rencontre \u00e0 travers\n la culture.<\/em>\n <\/h2>\n\n

\n \u00c0 partir de recherches sur les usages de la g\u00e9n\u00e9ration Z,\n le projet explore la mani\u00e8re dont Tinder pourrait s\u2019\u00e9loigner\n de son image li\u00e9e \u00e0 la \u00ab hookup culture \u00bb pour valoriser\n des rencontres plus profondes, inclusives et interculturelles.\n <\/p>\n\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
\n\n

\n L\u2019INSIGHT\n <\/p>\n\n

\n La langue permet d\u2019engager la conversation.\n
\n La culture permet d\u2019aller plus loin.<\/em>\n <\/h2>\n\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
\n\n

\n LE CONCEPT\n <\/p>\n\n

\n We all speak the\n same language.<\/em>\n <\/h2>\n\n

\n Une collaboration pens\u00e9e pour aller au-del\u00e0 de l\u2019apprentissage\n linguistique et faire de la d\u00e9couverte culturelle un v\u00e9ritable\n point de rencontre entre les utilisateurs.\n <\/p>\n\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
\n\n

\n LES ACTIVATIONS\n <\/p>\n\n

\n Faire vivre le partenariat\n dans et hors des applications.<\/em>\n <\/h2>\n\n

\n Discover New Cultures, Polyglot Badge, Love Passport,\n notifications et campagne social media : plusieurs activations\n ont \u00e9t\u00e9 imagin\u00e9es pour transformer le concept en exp\u00e9rience.\n <\/p>\n\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
\n\n
\n Le travail\n <\/div>\n\n
\n\n
\n
01<\/div>\n
\n Recherche &
\n insights culturels\n <\/div>\n <\/div>\n\n
\n
02<\/div>\n
\n Strat\u00e9gie &
\n partenariat\n <\/div>\n <\/div>\n\n
\n
03<\/div>\n
\n Concept &
\n activations\n <\/div>\n <\/div>\n\n
\n
04<\/div>\n
\n Campagne &
\n \u00e9v\u00e9nement\n <\/div>\n <\/div>\n\n <\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

TINDER \u00d7DUOLINGO Strat\u00e9gie cr\u00e9ative & concept de partenariat Projet individuel LE CONTEXTE Repenser la rencontre \u00e0 travers la culture. \u00c0 partir de recherches sur les usages de la g\u00e9n\u00e9ration Z, le projet explore la mani\u00e8re dont Tinder pourrait s\u2019\u00e9loigner de son image li\u00e9e \u00e0 la \u00ab hookup culture \u00bb pour valoriser des rencontres plus profondes,…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-309","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/pages\/309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":3,"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/pages\/309\/revisions"}],"predecessor-version":[{"id":331,"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/pages\/309\/revisions\/331"}],"wp:attachment":[{"href":"https:\/\/xn--ira-0ma.fr\/index.php\/wp-json\/wp\/v2\/media?parent=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}